Why is it Important to Define Roles and Responsibilities in an Organizational Transformation?

roles&resposibilities

Starting a transformation is a great challenge in itself. Regardless of whether this ‘metamorphosis’ covers more or fewer areas of an organization or impacts more or fewer people, at first there will be a high degree of uncertainty and the change will not always be welcomed in a systemic and homogeneous manner. Whether due to …

Digital Marketing vs. Traditional Marketing: Differences and Advantages

marketing

Technological changes also attract new behaviors, and that is precisely why we can now talk about two great types of marketing: digital and traditional; a duo that, far from being opposed to each other, has proven that it benefits from mixing its actions into creative and intelligent strategies. To ensure that this is the order …

How to Stay Focused and Avoid Distractions While Working

distraction

Are you tired of wasting time on distractions while you work? If you want to improve your productivity, the first step is to know how to eliminate distractions in the workplace. In this article, we’ll present you with helpful tips to help you increase your productivity by learning how to eliminate distractions. Not only will …

Trends in Artificial Intelligence in 2023: What should be Taken into Account?

artificial-intelligence

A new year means new possibilities, especially when it comes to Artificial Intelligence (AI). In 2023, AI technology trends will be more present than ever. We all want to stay competitive when it comes to technology, and this is especially true in the case of artificial intelligence. For this reason, the Australian Government has launched …

15 Up-and-Coming Trends About Online Marketing

digital-marketing

The last year has been a period of great changes in online marketing, which will undoubtedly influence the trends when applying online marketing strategies this 2023. Changes in the algorithm and in the Google SERP, the metaverse or the perspective of a world without cookies have been the main headaches for marketers. Therefore, if you …

What Is Digital Communication And What Is It For In Companies?

What Is Digital Communication

    Welcome to the exciting world of digital communication in the business field. In an increasingly connected and digitalized world, understanding how digital communication can boost the success of your company becomes a prevailing need. In this era of constantly flowing information, it’s not just about being present online, but about thoroughly understanding what …